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Switching to Responsive Web Design

In today’s day and age having a website simply isn’t enough. It must be built to take into consideration the many ways people view your website. Gone are the days when people surf the web through a PC only. Nowadays, they’re just as likely to view your website on their cell phone or tablet. If your website isn’t responsive, you can count on losing business.

What is Responsive Web Design?

Put simply, responsive web design is building websites that adapt to the user’s preferences. This means altering the site’s screen size, platform and its orientation to customize it for each user.

Responsive web design entails a combination of flexible grids, layouts and images as well as deliberate use of CSS media searches. The end result is that, as a user moves from their PC to a tablet, the website should also move from one form to another—accommodating resolution, the size of the images and its scripting abilities.

By implementing a kind of intuitive technology that can respond to a user’s preference, there would be no need for a different design phase every time a new gadget is released to the market.

Implementing Responsive Web Design

Fortunately, coding has caught up with demand and implementing a responsive web design strategy is easier today than ever before. Before you start, however, consider if now is the right time to revamp and redo your entire website. You could pair your new responsive design with a completely new site. Of course, this isn’t necessary.

Start with the plan phase, which will begin with completely redefining the inner workings of the site. Whole new wireframes will need to be considered and created.

You’ll next head to the design phase where your plan will need to be appropriately stress-tested to be sure it meets requirements. Don’t get carried away, of course. Responsive web design can still be manageable.

Finally, when the design is finished, you can begin wide-scale testing. During your first attempt, expect that there will be some noticeable errors and shortcomings. Another potential challenge is a new gadget being released that your system hasn’t been able to take into account. You can either start over now or continue and accommodate the new technology later.

While it may seem like a large undertaking, implementing responsive web design is an absolutely essential one. Without doing so, you run the very real risk of losing customers who simply aren’t at home on your website.

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